Seafolly

Seafolly is a privately owned and operated Australian swimwear and beach apparel company.

Founded by husband and wife team Peter and Yvonne Halas in 1975, Seafolly has been capturing the essence of Australian beach culture for over 30 years.

Today their son Anthony runs the company. On completing a University Degree in Economics and after years of solid business experience in the general market place as well as within the Seafolly business, Anthony was promoted to CEO. He has since demonstrated his ability to take Seafolly to higher levels of success.

Over the years, Seafolly has been quick to recognise the market's push towards a fashion driven, well fitted range, and has expanded the range to include everything from bikinis, one-piece bathing suits and separates to towels, matching hats, bags, thongs and sunglasses.

The company has three main product streams:

Seafolly Ladies
Fashion swimwear, coordinating beach apparel, general apparel and accessories targeting women aged 18 - 35.

Seafolly Girl
Fashion swimwear, coordinating beach apparel, general apparel and accessories for girls aged 0 -13.

Tiger Joe
Fashion swimwear, beach apparel and accessories for boys aged 0-8.

Our focus with Seafolly Girl, (ages 0-7), and Tiger Joe is in producing sun smart garments for children - a majority of our swimwear has a UPF rating of 50+.