For Preview 2017, we invite you to join us in sharing the
spirit of the Australian summer in a location that is one
of the most breathtaking, naturally beautiful and incredibly
inviting places we have had the pleasure of shooting a
Seafolly campaign in.
You can’t experience the beauty of the Whitsundays without taking to the sea via boat. With travel and the search for endless summer in mind, we propped ourselves on one of the most incredible yachts on offer, to shoot our Preview 2017 collection. This season we introduce 3 new
collections that reflect Seafolly’s trademark love of bold
prints, colour and innovation.
Our first drop of Preview 2017 is Silk Market, a bright mix of Persian tile colours andcontrast embroidery.
Inspired by the ancient silk road, home to an abundance
of unique treasures, this collection is exotic and intricate.
For swimwear, bold contrast panelling and lace-up details
feature on maillot and off-shoulder tops, while hand
stitched embroideries and medallion coin trims add an
artisan touch. The Silk Road Maxi, and off-shoulder dress
captures a palette of ocean hues for over swim. Embroidered details captivate on the linen cover-up and maxi skirt, your go-to resort options.