• Likoma Sunglasses
  • AUD $79.95
  • Plantation Kaftan
  • AUD $109.95
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With fringed hemlines and tasselled edges, our lightweight kaftans are the perfect bikini cover-up and an essential packing item this Easter. Add a splash of colour to the Splendour Kaftan with slimming dip-dye colour panels on either side, or take the chic route with our Utopia striped kaftan featuring peek-a-boo diamond-shape cut-outs around the hemline. And team the flirtatious crochet-style Plantation Kaftan with a bight cami to rock a luxe tropical après beach mood. Perfect over snug shorts.

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  • Utopia Kaftan
  • AUD $79.95
  • Kuta Hat
  • AUD $39.95
  • Georgette Sunglasses
  • AUD $69.95
  • Plantation Kaftan
  • AUD $109.95
  • Splendour Kaftan
  • AUD $69.95
  • Sky Midi Kaftan
  • AUD $74.95
  • Utopia Kaftan
  • AUD $79.95
  • Plantation Kaftan
  • AUD $109.95
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Jenny Kim from M.A.P styled Camille's hair for Seafolly's Preview '14 campaign. She tells us how to create this soft and voluminous look:

1. For those with straight hair, prep clean damp locks from roots to tips with KMS Sea Salt Spray. Flip your hair over and scrunch handfuls when blow-drying towards the ends to achieve a matte fullness. Tip: to minimise frizz before blow-drying, ring your hair dry in a towel; don't rub!

2. With your head upright, take a 1.5 to 2-inch barrel tong (the longer your hair, the bigger and larger the tong should be to achieve that relaxed natural wave) and take 2-inch sections of hair. Starting at the roots, twist the hair in half rotation away from your face, and twirl towards the ends to create a 'wiggle' wave rather than a curl. NOTE: If you already have a natural wave, give your clean, dry hair a light spritz with KMS Body Build Detangler (it‘s just wet enough to bring back a natural bend in the hair but won't make it lose its volume) gently raking it through with your fingers by letting it set behind the ears.

3. For both hair types, shake your head several times to loosen the curls. If the ends need taming, warm the tiniest bit of Murray's Hair Glo in your hands and comb your fingers through, giving the ends a smooth finish.

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  • Tropicana Cap
  • AUD $39.95
  • Likoma Sunglasses
  • AUD $79.95
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Lead the fashion charge this autumn in a statement pant. Boldly printed styles have hit our stores. Slip into the breezy Rapture Pant with contrasting black and white stripes for a mod-meets-modern attitude. Team the harem-style Blade Runner Pant in edgy graphics with a boxy top and crisp white espadrille for a relaxed silhouette. And pack a mighty pop in the lustrous floral print Jimmy Pant.

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  • Sake Jacket
  • AUD $149.95
  • Oceania Top
  • AUD $59.95
  • Tamagotchi Pant
  • AUD $159.95
  • Oceania Top
  • AUD $59.95
  • Mombasa Sunglasses
  • AUD $69.95
  • Sailor Across Body bag
  • AUD $24.95
  • Blade Runner Pant
  • AUD $189.95
  • Beach Espadrille
  • AUD $54.95
  • Scoop Singlet
  • AUD $39.95
  • Belle Mare Sunglasses
  • AUD $69.95
  • Jimmy Pant
  • AUD $139.95
  • Hit the Beach Tote
  • AUD $49.95
  • Scoop Singlet
  • AUD $39.95
  • Malawi Sunglasses
  • AUD $69.95
  • Paloma Hat
  • AUD $39.95
  • Rapture Pant
  • AUD $109.95
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Put your best foot forward in our newly launched espadrilles. The classic European canvas shoe is given a playful spin with bright on-trend floral pints and nautical stripes. They're the epitome of easy-going fun and comfort. Hurry, these shoes with soul are walking out the door!

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  • Seaside Espadrille
  • AUD $59.95
  • Tropicana Espadrille
  • AUD $59.95
  • Beach Espadrille
  • AUD $54.95
  • Tropicana Espadrille
  • AUD $59.95
  • Seaside Espadrille
  • AUD $59.95
  • Beach Espadrille
  • AUD $54.95
  • Tropicana Espadrille
  • AUD $59.95
  • Tropicana Espadrille
  • AUD $59.95
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This Easter long weekend set your GPS for the Byron Bay Bluesfest. Navigate your way through the massive 25th anniversary bill featuring 90 artists belting out blues and roots tracks over five consecutive days. Headline acts include: Morcheeba, Jack Johnson, John Mayer, John Butler Trio and the Queen of Neo-Soul, Erykah Badu. Thursday 17 - Monday 21 April. All single day, camping and festival tickets are on sale through www.bluesfest.com.au and the Bluesfest office (ph. 02 6685 8310). Tickets also available through www.ticketmaster.com.au

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  • Paloma Hat
  • AUD $39.95
  • Whitehaven Cami
  • AUD $79.95
  • Scoop Singlet
  • AUD $39.95
  • Jimmy Pant
  • AUD $139.95
  • Georgette Sunglasses
  • AUD $69.95
  • Sake Jacket
  • AUD $149.95
  • Ridge Festival Overalls
  • AUD $89.95
  • Paloma Hat
  • AUD $39.95
  • Macau Top
  • AUD $89.95
  • Tamagotchi Pant
  • AUD $159.95
  • Resolution Top
  • AUD $99.95
  • Denim Ridge Short
  • AUD $69.95
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This northern NSW town fringed by tropical beaches are surrounded by lush hinterland is renowned as an awesome surfing and swimming destination. Offshore it delivers its own brand of cosmopolitan cool tinged with laid-back vibes.

STAY

Atlantic Byron Bay- The new kid on the boho block. Groovy Caribbean-style plantation cottages and a unique polished aluminium American Airstream offering a high-end caravan stay are nestled amongst rainforest gardens for a laidback getaway in the centre of town (13 Marvell St). atlanticbyronbay.com.au

EAT/DRINK

The Byron Beach Café- Step out of the surf and onto the decks of this beachside kiosk with panoramic ocean views and an equally impressive seasonal menu (Clarkes Beach, Lawson St).

Bayleaf Café- THE central spot for the best coffee in town, plus hearty brunch options and delectably more-ish baked goodies served by inked hipsters (2 Marvell St).

The Top Shop- Perched hillside, the picnic lawn of this repurposed 1950's milk bar is besieged by surfboards and Byronites enjoying organic beef burgers, house-made savoury pastries and sipping on fresh juices (cnr Carlyle & Massinger St).

Pizza Bar Byron- A cosy inner city-style diner serving the town's best thin-crusted pizzas and velvety pastas complemented by a comprehensive drinks menu (95 Jonson St).

Frankie Brown- Catch live acoustic tunes alongside cocktails and gourmet nosh at music man Pete Murray's joint (32 Lawson St).

The Roadhouse Organic Café- Offering local produce with a South American spin by day. Whiskey den with mood lighting by night (6/142 Bangalow Rd).

The Northern Hotel- Saunter to The Backroom and catch a gig by local, national and international touring artists (cnr Jonson & Byron St).

SHOP

Girl Overboard- Fast track your wardrobe update here with new Seafolly arrivals.

Spell And The Gypsy Collective- A treasure trove of clothing, accessories and homewares created by two sisters inspired by the late 60's free-lovin' zeitgeist (13 Banksia Drive).

Pompidou- Directional, yet laid back clothing by established and up & coming designer labels including Bassike, Lover and Sass & Bide (7/15-19 Fletcher St).

Ahoy Trader- Vibrant homewares and artworks including large tile wall murals, talisman crosses adorned with feathers and woven bobbles, paintings and textiles by Byron local Jai Vasicek (1/3 Marvell St).

Island Luxe Tribe- For designer labels and soft leather bags and wallets with an urban cowboy vibe (1&2/11 Marvell St).

DON'T MISS

The Byron Farmers' Market for premium fresh fare (byronfarmersmarket.com.au) and the Bangalow Market for craft and artisan bric-a-brac (bangalowmarket.com.au). Visit Bangalow, a picturesque hinterland town with a pumping café and boutique shopping scene 15 minutes from Byron by car. Stroll along Byron Street stopping at Town for lunch or tea and cakes, and the quaint Bangalow Pharmacy for hard to find international beauty products.

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Join Seafolly in supporting this great cause. Stride with pride on Mother’s Day and raise funds for breast cancer research.

Visit mothersdayclassic.com.au to find out which cities and towns across Australia are participating in the 4km event on 11 May, and sign-up. Sydney girls, walk or run with the Seafolly head office team. Join us in our Seafolly marquee at The Domain, Art Gallery Road, Sydney, on 11 May at 6.30am to receive your free Seafolly cap and warm-up for the event with us. Simply register at mothersdayclassic.com.au/event/nsw/sydney (team name: Seafolly / passcode: Seafolly).

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